St. Louis Documentary and Lifestyle Photographer | A New Look, A New Logo

Undoubtedly, St. Louis has its fair share of photographers - some brand new, some just dabbling/hobbyists, and many, many talented professionals.  It's easy to compare myself to other family, birth, or motherhood photographers and those who do lifestyle or documentary work as well.  Ladies and gents, there is some serious competition out there!  Find the right people in this industry and you might just find building a community among your competition is actually better than comparing yourself and your own business to them.  Sure, we're competing against each other, but maintaining an abundance mindset is where it's at (in case you didn't know, we have approximately 2.85 MILLION people in the St. Louis Metropolitan area, so there is PLENTY to go around).  And that's how I plan to continue going forward.  An intentional ally, a supportive peer for others, and a cheerleader for myself.  

That cheerleading involves setting my brand apart from others.  Some of my goals this year included a new logo and look for my business.  Today I'm happy to share that just 15 days into the new year, I've smashed out one of my goals!  I have a new logo and I'm so excited to share!  I still love my old logo, but I felt like it was time for a refresh, a new beginning; a rebirth, if you will.  Mmm hmm, that's a birth photographer telling birth jokes. Hilarious, right? ;)

I told the graphic designer I wanted the logo to be clean, simple, minimalistic.  I didn't want to look like "everyone else".  I say that lovingly and not at all in a jerk-face way.  If you're in the industry or follow a lot of photographers through their blogs or social media outlets, you probably know what I mean.  My goal was just to stand out amongst the noise.  In addition to my stipulations regarding the simple look, I wanted colors that speak to me and embody my personality and style because, after all, when you break it all down, I am the brand.  This is also the reason my business is my name.  Name recognition = brand recognition, thank you very much.  I love the beach, I love blues and grays, and I love them all together (hello, colors of my living room ha ha).

Lastly, I wanted a logo that would be coherent across the various types of photography I offer - families, motherhood (maternity, birth, breastfeeding, babies), and real estate.  The last one sort of stands out like a sore thumb.  I've been advised that eventually I should just break it into two and offer real estate under an entirely different website, social media account, etc.  But, uhhhh, I'm gonna go ahead and give a big no thank you on that for now.  Once I master all of this under one account/brand/business, then maaaaaybe some day I'll split them out.  For now, I'll work to just have real estate on one part of my website and families and motherhood on another.  It makes sense but I stay plenty busy with real estate and people are still finding me.  Time will tell how I'll handle this.  For now, back to the brand.  I needed it to make sense for use with all that I photograph.  I wanted a bit of whimsy/fun, simplistic, easy to read, and easily used for my website and marketing materials.  I love the wax seal look - it's as if to say, I'm here to seal your memories of this moment in time by documenting your story in photographs.

So this is what you'll be seeing on my new materials from this point on!  Now it's time to order some new business cards and other marketing materials as well as update my website with the new logo (although, a full on new website is currently in the works)!  Stay tuned for more fun updates!